Most marketing teams already have a library of video ads, campaign footage, social content, product demonstrations and gameplay videos. Until now, turning that content into a playable ad has often meant rebuilding the concept from scratch: extracting assets, explaining the sequence, designing the interactions and handing everything over for production.
PlayablesAI changes that.
Users can now give the PlayablesAI assistant a video and ask it to create a playable ad based on what it sees. The assistant analyses the video, identifies relevant scenes and visual elements, and can inspect individual moments in greater detail while building the experience.
The process is straightforward: show PlayablesAI the existing ad, describe how you want people to interact with it, and iterate through prompting.
From video to playable
To show how this works in practice, we’ll walk through the complete process from the original video to the finished playable ad.
Below is the original video ad used as the source material:
PlayablesAI analysed the video and used its content and creative direction to build an interactive version. This making-of video shows the process:
And here is the resulting playable ad:
The same creative can be packaged for distribution across major advertising platforms, including Google Ads, Meta, AppLovin and TikTok, as well as numerous other ad networks.
The goal is simple: creating a playable ad should not have to be a separate production process. Marketing and creative teams already have videos, images and campaign assets to work with. With PlayablesAI, those materials can become the starting point for an interactive ad, without templates, coding or rebuilding the entire concept from the beginning.
This release marks another major step in making playable ad creation accessible to everyone.
