Tuska Festival × Mikko Mononen Funeral Home
A metal festival and a funeral home talked openly about death — and turned a taboo into the most-talked-about brand collaboration on the Finnish festival scene.
Festival visitors stepped inside a real funeral home booth on the Tuska grounds, snapped a photo, and used a custom playable to plan their own funeral — coffin, music, message, farewell party. Hundreds of plans were created and shared on social media. Three award wins followed, including the SPOT Awards Grand Prize.