Here’s a number worth reading twice: one hundred playable ads, built in a single day. Not mockups. Not concepts on a slide. One hundred finished, interactive, publish-ready ads — created by our team in 7.5 hours with PlayablesAI.
The old way of making playables is slow, expensive, and gated behind production queues. A single ad can take weeks and a serious budget. We wanted to show what happens when you tear that model up — so we set an almost absurd challenge and pointed our own tool straight at it.
But chasing a number was never the whole point. If we were going to spend a day proving what’s possible, we wanted it to count. So we teamed up with two Finnish charities — SOS-Lapsikylä and Sekasin Kollektiivi — and built the challenge around the causes they care about.
Speed with a purpose
SOS-Lapsikylä supports vulnerable children, young people, and families in Finland and beyond. Sekasin Kollektiivi is a network for youth mental wellbeing, built around one vital mission: no young person should be left alone with their distress.
Each shared the themes they most wanted to bring to life. SOS-Lapsikylä pointed us to their Kannatellaan campaign, which invites people to support children and families through volunteering, donations, or partnerships.
Sekasin Kollektiivi focused on their anonymous Sekasin chat — a low-threshold lifeline young people can reach straight from their phone. This year marks Sekasin’s 10th anniversary, and during their birthday week, 31 May to 6 June, the chat stays open around the clock so no one has to be alone.
Then the clock started
Every team member brought their own creative twist while PlayablesAI handled the heavy lifting. The first finished playable was ready almost before anyone had settled in — and the pace barely let up after that. Work that traditionally swallows days, weeks, or months was now landing in minutes.
The final count? 100 playable ads in 7.5 hours. What we’d called “100 Ads in a Day” turned out to be more like 100 ads in a working day — or, honestly, 100 ads in an afternoon. If that’s not a record, we’d love to see who beats it.
What this means for your campaigns
Now picture that speed pointed at your roadmap. One hundred ads in a day isn’t a stunt — it’s a glimpse of a new pace of work. With PlayablesAI you can spin up an entire campaign’s worth of variations, test relentlessly, kill the losers, and scale the winners — all without waiting on a vendor or watching the per-ad invoice climb. Prompt, build, publish, and refine. In minutes, not months.
Fast, interactive, and for something that matters
Huge thanks to SOS-Lapsikylä and Sekasin Kollektiivi for trusting us with work that genuinely matters. We couldn’t be prouder of our team — or of what PlayablesAI made possible: fast, interactive, creative ads, produced at a scale that simply wasn’t realistic before, and put to work for a good cause.
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